Fabergé has decided to put a collection of 100 jewellery pieces from the assets of legendary Russian jeweler Peter Carl Fabergé, on sale, through the internet. Keeping in mind the sale is targeted for the elite who prefer a more quiet sales like on the internet, Fabergé decided to avoid selling the jewels at retail stores or popular internet commercial sites like Amazon.com. Fabergé is arranging for personal sales advisers to attend to the requests of interested buyers. The advisors would be able to speak to the clients on the jewels, give them a virtual view of the showroom, or personally show the jewels from Geneva.

The jewel collection includes a Red Hibiscus ornate bracelet with 2,300 rubies and pink, yellow and white diamonds priced at $560,000, an alexandrite-, sapphhire- and tsarovite-studded Sadko Sea Horse Brooch, a sapphire- and diamond-studded Poppy Ring. The sale price of the collection varies between $58,000 to $10 million. These assets of the Russian jeweller were nationalised 92 years ago.