Gemfields PLC has appointed Anna Haber as Director of Global Marketing. She holds over 10 years work experience in the gem and jewellery industry with companies as Rosy Blue, a DeBeers Sightholder, and The Tanzanite Foundation for worldwide marketing of tanzanite.

In her capacity at Gemfields, Haber will undertake promoting emeralds across the chain – from trade to consumer. This will include increasing awareness and knowledge of Gemfields’ emeralds through trade and consumer advertising, printed media coverage, product placement in magazines, film and television and 3rd party collaborations. Also, the company is considering to materialise the ethical route to market each emerald, through partnering with international jewellery brands, independent jewellers and retailers. It will also support retailers through education and training programmes.

Gemfields PLC is reputed as one of amongst the world’s foremost coloured gemstone producers, positioned at the intersection of exploration, mining and marketing. Its portfolio concentrates on natural, untreated gems. The company focuses on reliable and ethically mined Zambian emeralds, mined through global best practices, complying with the highest level of environmental, social and safety standards.