In a unique promotional drive capitalising on the forthcoming Valentine season, Zales has conceived a contest in which, people are being invited to document their love for their Valentine in writing, video or musical format. Of these entries, the best five expressions of love will be given the opportunity to appear in Times Square and profess their love in a final competition. The winner will be awarded a 2-carat Celebration Diamond solitaire ring.

The shortlisted five will be present at Times Square for the judgment on February 13.