To make the Christmas holiday season special, Hearts On Fire (HOF) has conceived of a unique way combining the sentiments of gifting and the appreciation of diamond jewellery. This service is a virtual greeting which can be personalised and sent. % From the third week of November 2008, people can log onto HeartsOnFire.com, upload their personal photographs into a virtual snow globe, with customised 3-D animation effects like the images of Hearts On Fire diamonds. This can be then formed into a acrd and emailed as a greeting card.

According to Hearts On Fire, the effort is aimed at providing a pleasing method of greeting loves ones during the seasons and also allowing customers to let loved ones get a peek into the diamonds which could be a possible gift for them. The promotions of Hearts On Fire have been created by Boston-based Modernista, and Portland, Ore.-based Silk Tricky.

Hearts On Fire launched its first retailer owned-and-operated store during 2008 in United States. It is present in 31 countries including those in Asia, the Caribbean and the United Kingdom.