The second Forever Jewellery showroom in Ahmedabad was launched recently over 3000 sq ft. at Shivranjani Crossroads, in Satellite, Ahmedabad. On the occasion, Mr. Jai Begani, Managing Director, Forever Precious Jewellery and Diamonds Ltd., said, "The new Forever showroom signals the beginning of our aggressive retail expansion. We plan to infuse Rs. 400 crores to fuel our expansion to 20 showrooms across the country in the next four years. We expect to exceed our current annual growth rate of 100 percent, year on year."

The company has been renowned for their exquisite design portfolio which today numbers to over 15,000. It has underlined its deliverables at the new showroom with the word versatility, seeking to cater to the tastes of its existing customers and of jewellery connoisseurs.

Extending its B2B platform, the company has formed a strategic business alliance with the Future group, in which it retails its gold and diamond jewellery through 45 stores, pan-India. Twenty more such stores are to be launched by end of 2008-09.

The next ‘Forever Jewellery store is expected to be launched in Nagpur in October, followed by one in Surat.

The company, Forever Precious Jewellery and Diamonds Ltd., is an Ahmedabad based jewellery manufacturer, with operations in retail and wholesale business.