India is the new launch market for Swiss luxury watch and jewellery brand de Grisogono. The company will set up its first Indian store in end-2008, in Delhi. This venture is being executed through a partnership with Delhi-based Vama Group and will command an investment worth around Rs.25 crore ($5.8 million). The store will deliver jewellery at price points of $5,000 (Rs.214,000) upwards and watches from $10,000 (Rs.428,000).

Furthering its foothold in Idna, the company plans to launch another six outlets by 2011. It is optimistic to touch a growth graph of an average of 27 percent per year, as it has worldwide.