A research was conducted by research company MVI Marketing Ltd. (MVI), to understand which form of retailing is more popular with the consumers in America, these days. The research was conducted through MVI’s Jewelry Consumer Opinion Council (JCOC) division, the research concluded North American consumer preference lay with internet shopping and browsing for jewellery.

"Very few retailers are opening new locations these days except on the web," says Marty Hurwitz, CEO of MVI Marketing Ltd., who adds "they know that the web is where the sales growth will come over the next few years, as well as the next decade." The research also confirmed the trend fast catching on as a lifestyle in the market.

MVI Marketing Ltd. has enhanced its deliverables lately, to offer complete web development services for product brands and retailers in the fine jewellery industry, after acquiring technology company, ITECH Solutions.