Indian company SRS Group, a prominent real estate developer has announced its foray into retail jewellery. It will launch stores under the brand name SRS Jewels, wherein it will deliver hallmarked diamond and gold jewellery, crafted to suit the tastes of traditional, daily and bridal wear.

Following its launch year, 25 stores are planned to open every year, hence reaching out to the major cities and towns across India. Investment entailed will be more than Rs.50 crore ($11.7 million).