Hublot is celebrating a digital first with the release of the Hublot Big Bang Unico Essential Grey. Only available from hublot.com, the exclusive release marks an official acknowledgment of the importance of the e-commerce platform. Limited to only 200 pieces, the new piece in futuristic silvery hues cuts a sleek silhouette, the smooth satin finish of the case, bezel, hands and dial a clean foil for the complexity of the face.

The distinctive design codes of the Big Bang are drawn here in bold monochromatic tones. Crafted from titanium, the watch is comfortable and effortlessly light to wear, with a technical accomplishment guaranteed thanks to the column-wheel chronograph movement, HUB1280, which comes complete with a 72-hour power reserve. Measuring 42mm and with a case thickness of 14.5mm, the watch’s easy proportions make this comfortable for all.

“For the first time in the history of Hublot, we have imagined and designed the Big Bang Unico Essential Grey limited edition solely to be sold online,” says Hublot CEO Ricardo Guadalupe. “In doing so, we wanted to emphasise how important e-commerce has become in our thinking. All our fans, collectors and potential clients now have an equal chance to obtain this magnificent and rare new model.”

Wearers can choose from two straps to pair with the exclusive model: a rubber strap with satin-finished titanium clasp, or a grey fabric strap with Velcro fastener, each effortless to change with one simple click. Neatly presented in a Big Bang Unico Essential Grey presentation box, the watch is set to become a future collector’s item.