Laings has announced plans to open a new 838sq ft mono-brand OMEGA showroom at St David’s Cardiff. Following a 60-year relationship with the Swiss watch brand, the launch of the Laings OMEGA showroom – set to open early spring 2022 – signals further development for the business as part of its UK-wide expansion plan. As Laings’ first mono-brand showroom, this is the latest investment for the family business as it continues to build on its legacy as a leading destination for luxury jewellery and watches.

 Designed by OMEGA and operated by Laings, the showroom situated in St David’s will encapsulate the essence of OMEGA, combining its signature style and longstanding heritage with Laings’ unrivalled service to offer Welsh clientele the opportunity to immerse themselves in the world of OMEGA.

Stuart McDowell, Managing Director of Laings said, “Reaffirming our commitment to Cardiff, the OMEGA showroom will create new jobs and support further training opportunities in the area. We’re looking forward to welcoming clientele in to experience the world of OMEGA, in what will be a truly engaging environment.” 

Andrea Nunziata, Brand Director at OMEGA UK said, “OMEGA has enjoyed a 60-year relationship with Laings and we are delighted to raise this to the next level with a beautiful showroom in Cardiff, where OMEGA customers and enthusiasts will be able to access and enjoy the full collections and spirit of OMEGA.”