The retail market in the U.S. has continued to be a little laidback, as reported by the National Retail Federation (NRF). The U.S. consumers did not indulge much in shopping during February, otherwise a month when demand for wedding jewellery is high. The retail industry sales rose by 6.3% unadjusted over last year. January also reported a flat retail environment. According to data by the US Commerce Department, total retail sales in February dropped by 0.6%, compared to January 2008. It showed an increase of 6.8% unadjusted year over year.

Within this backdrop, the retailers are counting on the forthcoming Easter celebrations, to excite sales. A survey undertaken by NRF to predict the growth in retail during the Easter festival, states that expenditures are likely to touch $14.44 billion on Easter food, apparel, gifts, flowers, decorations and candy. Also, around 58.8% of the consumers are expected to head to the discount stores while department stores should see 35.6% of the shoppers.