The Diamond Empowerment Fund (D.E.F) has launched the ‘Real Stories. Real Diamonds. Real Impact’, proposal contest targeting millennials.

With the aim to educate the public on the positive stories behind diamonds, entrants are asked to submit a video (maximum 60 seconds) of their proposal story and what their diamond means to them. Videos will be judged by digital media influencers @thediamondsgirl, @greenweddingshoes and @roamaroo with combined followers numbering over 1,200,000.  The winning couple will be flown to Botswana, one of the largest producers of gem quality diamonds in the world, to see firsthand the impact diamonds have had on the country and to share their experiences through social media.

The ‘Real Stories. Real Diamonds. Real Impact’ contest was made possible through the grant D.E.F received from the JCK Industry Fund. In addition to the three digital influencers, communication of the contest will be made through brands’, retailers’ and the DiamondsDoGoodsocial media channels.

D.E.F President, Anna Martin, Sr. VP of GIA says, “Educating the younger generation on the good diamonds do and inviting them to engage in this narrative will help boost consumer confidence and ultimately demand for diamonds”.

Contest details can be found on DiamondsDoGood.com/myproposalcontest and industry members are encouraged to share the contest link with their customers.