Forevermark, the diamond brand from the De Beers Group, launches its stunning festive collection in association with Kays Jewels, the leading and most trusted jeweller in Kanpur.

Highlighting the exquisite brilliance of a Forevermark diamond, Kays Jewels, has skillfully created masterpieces of necklaces, bracelets, earrings and pendant sets, crafted with exceptional Forevermark diamonds inscribed with a unique inscription number and are available in elegant settings. Each of the designs highlights the unwavering dedication towards quality and consistency of Kays Jewels and showcases the beautiful, rare and responsibly sourced Forevermark diamond.

Dr Kapoor, Kays Jewels said, “Less than 1 per cent of the world’s diamonds are eligible to be a Forevermark diamond. Forevermark presents an assurance in the form of an inscription and grading card that these are genuine, natural and beautiful. We are delighted to associate with Forevermark and launch our festive collection. The collection targets women who want to celebrate this time with statement pieces designed to stand out. Our partnership helps us offer our customers the carefully designed, quality jewellery that women of Kanpur can adorn during the upcoming festivals.”

Sachin Jain, President, Forevermark India added, “Forevermark is proud to launch the festive collection along with Kays Jewels. The beautiful festive collection made with beautiful, rare and responsibly sourced Forevermark diamonds. Kays Jewels is the oldest and established jewellery brands in Kanpur, and Forevermark looks forward to a long-standing relationship with Kays Jewels.”