The Rosy Blue Group clearly stated that it is neither buying nor distributing laboratory grown diamonds.

It refused to have mixed laboratory grown diamonds with natural diamonds while selling them on as parcels consisting entirely of natural diamonds.

According to the firm "As a founding member of the Council for Responsible Jewellery Practices and adherents to the Diamond Trading Company’s Best Practice Principles as well as Rio Tinto Diamonds’ Business Excellence Model, the Rosy Blue Group considers responsible behaviour and protection of consumer confidence to be top priorities."