Rajesh Exports has decided to invest Rs. 350 crore to build retail brands in diamond jewellery. After being reputed as India’s highest exporter of gold jewellery, the company intends to build its portfolio for diamond jewellery. It launched nine diamond jewellery brands targeting a broad range of customers both domestic and international, and plans to open 210 retail stores under the names of Shubh and Laabh in 2009.