CaratLane, India's leading omni-channel jeweller is going strong in the southern region with its 5th store inaugurated at 4th Block, Jayanagar. With discerning customers looking for trustworthy jewellery brands, CaratLane’s association with Tanishq has only come across as a boon for those looking to buy precious and contemporary jewellery.

Situated at one of the high street arenas in South Bengaluru, this outpost of CaratLane is designed to usher in a uniquely smart jewellery buying experience. “We are extremely proud to launch our fifth store in Bengaluru. Like all our other stores, here too we've created a whole new world of precious jewellery - beautifully urbane and edgy designs for everyday wear. The store also houses a solitaire corner and the virtual try-on 'magic mirror' for those 'just looking' moments. Our store here is a testament to our commitment to make modern, affordable jewellery increasingly accessible.” Mithun Sacheti, Founder & CEO CaratLane said, while speaking about the launch.

CaratLane stores are very different from the typical Indian jewellery stores. They are designed for a truly omni-channel experience. Sukanya Biswas, a customer from Bengaluru said, “I am always excited to visit a CaratLane store. They have a great collection of unique designs at affordable prices.”

For a brand that’s on a mission to democratise access to jewellery, this store launch, the 5th in Bengaluru and 35th in the country, is another step forward in that direction.