P C Jeweller, India’s premier jewellery brand announced their  foray into media entertainment in celebrity endorsements and announced their brand ambassadors from Bollywood – the stunning Twinkle Khanna and the ruggedly handsome Bollywood megastar Akshay Kumar a.k.a Mr & Mrs Khiladi. As part of the one year agreement, PCJ will leverage the versatility of the star couple, who have Bollywood’s filmy legacy and Twinkle’s status as a celebrated author, producer and columnist. Both Akshay and Twinkle’s brand presence resonate with luxurious style of PC Jeweller as a brand.  The company will be releasing a TV and print commercial featuring the dynamic star couple encapsulating the essence of the brand and the art of jewellery creation.

PCJ, country’s leading and one of the fastest growing jewellery retail chain has 84 showrooms across 67 cities in 20 states of India. With a portfolio of attractive wedding jewellery and affordable wearables, PC Jeweller has fashioned exceptional designs with unmatched quality. The brand has been a pioneer in designs as every product is crafted to a standard of perfection. Its range of both traditional and contemporary jewellery has always earned admiration for its unique craftsmanship.

Speaking on the partnership, Balram Garg, Managing Director PC Jeweller said “We are thrilled to announce Akshay Kumar and Twinkle Khanna as PC Jeweller's brand ambassador and we warmly welcome them to the PCJ family. The star couple sets formidable example about bond of love and cherishing relationship. We believe this association will further add spirit to the brand and strengthen PC Jeweller brand image in the country.”

National award winner Akshay Kumar has proven his mettle with series of versatile roles in films spanning over multiple genres. Twinkle Khanna, who also had an enjoyable beginning in Bollywood is now a sought-after interior designer and very well-known author. The couple embodies a bond of trust which complements PC Jewellers legacy and brand ethos.

On being the brand ambassador of PC Jeweller, the star couple Akshay Kumar and Twinkle Khanna said, “It has been an absolute pleasure to be a part of the PCJ family and we are happy to be associated with the brand known in the country for its jewellery, design, captainship and trust. We look forward to being a part of its fascinating growth journey in India”.