PC Jeweller announced on 12^th September 2017 that the company will be opening six new showrooms across India as a part of its expansion strategy.

Of the total, five showrooms are to be launched on September 21, while one at Jhansi will be opened on September 23. The new showrooms will be located at Solan in Himachal Pradesh, Moradabad in Uttar Pradesh, Rajouri Garden in New Delhi, Haldwani in Uttarakhand, Nagpur in Maharashtra and Jhansi in Uttar Pradesh.