Shop.org, a division of the National Retail Federation Retailers has organised a forum at the Royal Pacific Resort in Orlando from January 22-24, 2008. The agenda is two fold, to inform about the "Growth Strategies for Long-Term Success" and "Innovations to Increase Sales and Customer Engagement" in online retailing. The seminar would be held for two days.

Strategy would be discussed through monetising Web 2.0, selecting the perfect e-commerce platform and U.S. retailers expanding internationally. The innovation talk will be on ‘driving engagement through widgets and gadgets’, the ‘secrets of e-mail in the 21st century’ and the ‘future of alternate payments’.