Charles & Colvard, Ltd., the original and leading worldwide source of created moissanite, has expanded the availability of Forever One™ moissanite jewelry into additional Helzberg Diamonds® retail stores. With this store expansion, Charles & Colvard is doubling the number of Helzberg Diamonds locations where its moissanite jewelry is sold.

Helzberg Diamonds is a leader in the fine jewelry industry, dedicated to offering its loyal customers exceptional value, exclusive designs and timeless jewelry. Charles & Colvard and Helzberg Diamonds have a longstanding relationship, selling moissanite jewelry on the retailer’s e-commerce website www.helzberg.com, and more recently in select retail stores.

“Our customers are seeking retail locations to experience moissanite first-hand, and we’re thrilled to be able to send them to a growing number of Helzberg stores,” said President and CEO of Charles & Colvard Suzanne Miglucci. “Our companies share a common customer, and this expansion initiative allows us to mutually address a market need that moissanite fulfils. Helzberg is one of the most respected jewelry retailers and considered a purveyor of fine jewelry, which aligns well with our upscale jewelry and gemstone.”

Forever One is high quality lab-created moissanite that is designed to eliminate the artificial distinctions between value and beauty and offers an alternative fine jewelry option to the consumer who is thinking beyond traditional choices. Every Forever One gem comes with a limited lifetime warranty that protects against damage to the stone and any changes in color, clarity or brilliance.