The segment of jewellery for men has more options now with a new collection called Dare, launched by jewellery brand Voylla, reports say. The company noted that it was promoted to introduce the line after an encouraging demand when it launched a men’s collection along with its women’s jewellery, as per reports. Dare is a collection offering rings, studs, wristbands and pendants.

The company intends to sell the Dare collection across its retail outlets and has integrated its brand marketing with high-end lifestyle magazines for men. The designs of the collection cater to the taste of the contemporary man and compliment the everyday look.

The company noted the segment of men’s jewellery hold potential and will see good growth in the time ahead. It plans to serve this segment with additional accessories including purses, belts and tech related products, reports say.