While Gemfind.net was a comprehensive B2B wholesale jewellery web portal, owners GemFind have created a B2C website called Gemfind.com. While Gemfind.net was a comprehensive B2B wholesale jewellery web portal, owners GemFind have created a B2C website called Gemfind.com. Through this, they have developed an experience of searching for diamonds and jewellery online, while purchasing it after a look at the actual piece at a jewellery store.

Says company representative Alex Fetanat. "GemFind.com differentiates itself from e-business sites such as Blue Nile because customers can visit a local store selling the jewellery to try it on and help them make a more informed buying decision. They also have the option of buying that piece of jewellery online or at the local retail location."

GemFind members can also access their diamond database of more than 50,000 diamonds. GemFind Network registered members who are industry-only diamond sellers and buyers can showcase and sell their merchandise directly to consumers. There are also some professional services and e-business tools, including an online wholesale-diamond-appraisal tool.