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Reliance Jewels launches IRISSA and Charmz

The IRRISA collection is created for women, while Charmz is for children

diamond world news service

Reliance Jewels is welcoming the festive spirit with its new IRISSA and Charmz collections for women and children respectively.

IRISSA is created as a combination of distinctive, light, iconic and edgy designs. It features unique designs to celebrate the every woman’s individuality. The collection carries a wearability for various occasions be it business, or to compliment an evening attire. The pieces of one set can be worn in different ways to create different looks.

The Charmz collection offers pendants made in gold and diamond. The designs combine the beauty of a jewellery piece with fun themes and motifs to appeal to children.

Spokesperson Mr. Sunil Nayak, CEO of Reliance Jewels said, “Reliance Jewels has always strived to create products that will appeal to the modern Indian women. Every woman believes that the jewellery they wear is an image of what they are and jewellery has always been an important part of every culture in India. The idea of IRISSA comes with multiple permutations and combinations that define a woman’s personal style allowing her to alter and amend her jewellery to suit one place called everywhere. As for Charmz, we created this collection of fun and unique pieces especially for the little ones to treasure their happiness forever. These gems complement your gems in their special moments.”


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