The World Jewelry Center (WJC) proposed to be built by Probity International Corporation in Las Vegas’s Union Park has received approval by the Las Vegas City Council. The Council approved the WJC’s Site Development Plan and Special Use Permit on February 6. This indicates the green signal for the developers to continue development work on what will become one of Las Vegas’s tallest buildings. The City has also approved the Disposition and Development Agreement and the Owner Participation Agreement.

The WJC is conceived to be an international hub accommodating gem-and-jewellery manufacturers, wholesalers, designers, and retailers within the office space, and also in the top 10 floors of its ultra-luxury residential condominiums. Robert Zarnegin, President and CEO of Probity International Corporation said "By approving the project's entitlements, Mayor Oscar Goodman and the City Council of Las Vegas have put out the welcome mat for the World Jewelry Center project and all of its participating firms. We now look forward to completing our plans and obtaining our building permits."

The WJC has been designed by award-winning Altoon & Porter Architects. The fewer than 100 condominiums designed by Dianna Wong Architecture & Interior Design will be very exclusive with all relevant five star amenities. WJC Managing Director Bill Boyajian said, "The enthusiasm continues to build throughout the industry, and these final approvals from the Las Vegas City Council have cleared the path for the development of this unique project. This will be an international gem and jewelry marketplace like no other, in a destination city like no other, and now it is full speed ahead."

The WJC will be housed in the master-planned community of Union Park, which includes other major prominent constructions like the Lou Ruvo Brain Institute, by architect Frank Gehry; the $450-million Smith Center for the Performing Arts; and Symphony Park.