KSS Limited, under its wholly owned subsidiary Birla Jewels Ltd has opened it’s a first jewellery store ‘Bjewelz’ in Delhi. The brand cites this as a stepping stone for a pan-India presence and thereby revolutionize the retail jewellery industry in the country with a firm focus on affordability, quality and consumer experience.

Commenting on the launch, Mr. Satish Panchariya, Group Chairman – KSS Ltd. said, “The launch of first Bjewelz store in Delhi marks our presence in the organized retail gems and jewellery business in India. With a core focus on making conventional and contemporary jewellery products available at affordable prices to the masses, we intent to take the company to new heights with Bjewelz becoming the primary choice of Indian consumers when it comes to jewelry purchasing.”

The store offers a vast and versatile collection of modern, contemporary as well as conventional jewellery at affordable prices.

Speaking on the launch Ms. Nikita Rattanshi, Director at Birla Jewels Ltd. added, “We look forward to enhance the overall jewellery buying experience in the country while focusing on quality, designs and affordability.”

The company is planning a strong expansion to launch 70 Bjewelz outlets by end of the year and 500 in three years. It looks forward to tapping the larger set of masses in the retail market and in metro and tier 2 cities. The expansion will include both company owned- company operated stores and franchisee stores. By virtue of this foray in the jewellery retail segment, KSS Ltd. is eyeing a turnover of INR 6000 crores in 2 years.