Gemfields announced the appointment of Sally Morrison as the Director of Marketing and Sales – Americas, starting immediately. She joins Gemfields from the Diamond Producers Association, where she served as MD of Marketing. Previous assignments include senior roles at A Diamond is Forever, Forevermark, Miramax Films and the World Gold Council.  Her deep experience in jewelry, luxury, and consumer communications will bring valuable expertise and relationships to her new role with Gemfields.

With the company’s unique approach to mining and its successful campaign to create awareness of colored gemstones, Gemfields is setting a new trade standard and paving the way for color to be at the forefront of the jewelry industry. Ms. Morrison’s specialized background will help Gemfields reinforce its messaging and further the momentum of the industry’s changing landscape.

Said Ms. Morrison, “I could not be more excited to be joining the Gemfields team. I have followed the company for a while and greatly admire the pioneering work they have done, both in championing color and sustainable sourcing. They have a vision and energy that I really wanted to be a part of, and I’m thrilled to have the opportunity.”

Added Gemfields CEO, Ian Harebottle, “Sally will be a wonderful addition to the Gemfields family. Her role will be pivotal as we continue to expand and the US announces several new marketing strategies.”