PC Jeweller, a leading jewellery retail chain launched the NazraanaTM diamond jewellery at its store in C.G. Road, Ahmedabad, India. The launch unfolded amidst a gathering of eminent personalities and Bollywood celebrity Huma Qureshi who unveiled the collections.

NazraanaTM, is an initiative by Rio Tinto Diamonds for India. Vikram Merchant, Director - India Representative Office, Rio Tinto Diamonds Sales & Marketing, said “While Ahmedabad is recognised as a textile hub, it is also an important diamond polishing centre, especially for diamonds from Rio Tinto’s Argyle mine in Western Australia. Hence we are extremely pleased to expand the Nazraana brand presence to Ahmedabad through our association with PC Jewellers. The seven Nazraana themes will offer jewellery lovers of Ahmedabad a wide range of designs to choose from.”

The collections were unveiled by Bollywood star Huma Qureshi at a launch at PC Jeweller store at C.G. Road, Ahmedabad.

Inspired by various elements of Indian culture, Nazraana™ jewellery collections inspire the sentiment of gifting jewellery through combining emotion, affordability and design. Nazraana™ jewellery’s brand philosophy is ‘the heart that gifts a diamond shines like a diamond’.

Speaking at the launch, Mr Balram Garg, Managing Director, PC Jeweller Ltd. said “We are delighted that Ms. Huma Qureshi visited our store to introduce this stunning collection of jewellery. PC Jeweller is committed to providing the best buying experience to its customers and the NazraanaTM collections will help them find that perfect piece of diamond jewellery.”