Voylla, a leading e-commerce fashion jewellery brand is outlining an expansion of its retail presence with a Rs 25 crore investment in physical stores, as per reports. It intends to set up 100 stores in India, by the end of next fiscal.

The first store of the company was launched in West Delhi.

The company is citing its expansion with physical stores to strengthen its objective to deliver end-to-end service support, by integrating its online and offline presence. It is aiming to raise revenues of GMV (gross merchandise value) worth about Rs 40 crore in this fiscal and upto Rs 175 crore by next financial year, reports say.