Online jewellery retail company BlueStone.com has added five new professionals to its top management, with the purpose to further its business growth, as per reports. Some have been appointed in the newly created roles of Chief Operating Officer and General Manager – Premium Strategy, while some have taken on existing roles in Marketing, Merchandising, Customer Services and Sales. The company is looking for someone to fill in the roles of Chief Technology Officer and Head of Products.

The company is looking at achieving a revenue run rate from ₹100 crore clocked in last fiscal to ₹250 crore by March 2016, as per reports. Also, the company is also strengthening its products and services to create more growth – by adding 500 new designs each month, increasing promotional spends, and a concentration on the ‘Home Try On (HTO) consultative selling service’.

The company notes that there is a lot of room for growth in the online jewellery market, which occupies a very small portion of the entire jewellery retail market in India, as per reports.

Arvind Singhal is joining as COO. Previously he served as CEO at TaxiForSure. Marina Raj with an experience in marketing and strategy for luxury brands like De Beers and Chanel is GM of Premium Strategy; Pushkar Jain a former brand marketing head of Tata Teleservices will lead as CMO, Aakrosh Sharma will take on the role of VP Merchandising and Imthiaz Ahmed will be the new VP Sales and Customer Support, as per reports.