Amrapali Jewels, a brand whose legacy precedes it, chose to take a slightly different route setting up a permanent standalone store through their exclusive distributors, Khazana. The store is located at Lahore’s Gulberg Galleria which opened its doors to the public this week. The store has been built in line with standardised Amrapali stores located worldwide which boast regal Rajasthani elements. 

It may be recalled that the couple behind Khazana, Mehreen Amin and Amin Khan, have been working tirelessly to get the store to Pakistan for the past three years. They first launched their Amrapali by Khazana lounge at PFDC L’oreal Paris Bridal Week earlier this year, creating the buzz they needed for the launch. 

Amrapali offers a versatile range with the price falling between Rs2, 500 and Rs300, 000, that can be donned with western and eastern outfits.  The store currently has gold and silver plated options but they plan to launch their fine jewellery line in the future. 

Amrapali, which is based out of Jaipur, was founded in 1978 by Rajesh Ajmera and Rajiv Arora - two young graduates with a passion for ancient history and a vision for re-introducing long forgotten jewellery designs and manufacturing techniques.