The renowned brand Forevermark celebrated the launch of its newest ad initiative with a large star-studded event that took place on the evening of Oct. 28 in Manhattan's West Village. Forevermark's event, in celebration of "A Diamond is Forever," kicked off with the brand's new ad campaign, "It's A Long Journey To Become The One." Included in the evening's festivities was a private screening of Forevermark's newest film commercial of the same name.  

As Charles Stanley, the President of Forevermark U.S., explained the details of the campaign launch, "When developing a concept for the new campaign, we wanted it to match the epic nature of 'A Diamond is Forever.” 

He further elaborated, "The One' is a metaphor for both the journey of a Forevermark diamond and mankind's quest for true love, as told through a man's journey to find his loved one. Less than one percent of the world's diamonds are worthy of the Forevermark inscription. This film is the human representation of Forevermark's rigorous selection process and our passionate pursuit of the world's most beautiful and rare diamonds."