Richline, a leader in fine jewelry and the emerging category of FineWear Technology, launched a new blog, Wearable Style News. “We believe the industry needed a new voice,” says Mark Hanna, CMO of the Richline Group. “Too much of the conversation is about the inventive technology and not enough time is spent on the design and style of these new products,” he adds. “Today’s elegant women will not be caught dead putting on a clunky wearable so we’re hoping this blog will guide the industry to rethink its function-first approach,” concludes Hanna.

WSN brings a unique “function needs fashion” perspective to the rapidly growing world of wearables. It incorporates the latest news, exclusive interviews with industry newsmakers and focuses on the designers, technologists, and manufacturers who are leading the wearable industry. The blog features curated and original content, including interviews with industry talent such as Uri Keren, CEO and co-founder of Hermes Innovation, Scott Amyx of Amyx+McKinsey, and Amanda Parkes, Chief of Technology & Research for Manufacture NY. It provides coverage of relevant conferences and events. The blog can be followed on Twitter, the company noted.