Jewellery brand Ghanasingh Be True has launched a special collection for online jewellery portal Velvetcase.com, and also marked its entry into the e-commerce space. The brand had launched its flagship store in Mumbai in 2012. It is expanding its presence across geographies and this foray with Velvetcase would make its jewellery accessible in domestic and international markets.

Gautam Ghanasingh, Creative Director of Ghanasingh Be True said, “It was a part of our business plan for the year 2015, to enter e-commerce and with Velvetcase we could achieve the same. The e-commerce industry is one the fastest growing segments and is possibly the quickest way to reach out to a vast audience globally. We are happy to collaborate with Velvetcase and showcase our collection digitally."

The limited edition collection is targeted towards the new age woman and offers cocktail rings, hand bracelets, delicate pendant sets, statement earrings, tennis bracelets. The jewellery is in sleek silhouettes made in precious gemstones set in gold and with an innovative mix of colours. The collection can be teamed for any occasion and daily wear, adding to the versatility of one’s wardrobe.