Hosts and organisers of the 2015 WFDB-IDMA Presidents' Meeting have invited international luxury marketing consultant Frank Müller, to deliver the theme presentation. The Israel Diamond Exchange (IDE) and the Israel Diamond Manufacturers Association will host the event at the Tel Aviv Hilton Hotel, June 14-16, 2015.

Müller’s address will involve competitive challenges faced by the diamond and diamond jewellery markets within the sphere of global luxury consumer product market. He expressed excitement to share his views on the share of the diamond and diamond jewellery sector with t he luxury market. He opined that there would be continued growth for the luxury market, and spending potential would also amount to trillions of dollars. Also, the growth would be apparent especially in the BRIC-countries, where new generations of consumers are evolving. While this would be good also for diamonds, the industry needs to enhance efforts to promote diamond desirability, reports add.

Müller operates his own consultancy, and has also assisted many international luxury firms towards implementing strategies and business policies. He has served as CEO and Managing Director of high quality luxury watch brands.