Ghanasingh Be True has launched a new collection to mark the forthcoming Indian festival of Akshaya Tritiya, which will be celebrated on 12th April 2015. Akshaya Tritiya stands for the never diminishing in Sanskrit. It is a celebratory festive occasion and the auspicious day is further amplified by Indians indulging in purchase of gold as a symbolism of this auspiciousness.

The collection from Ghanasingh Be True offers traditional gold jewellery in Meenakari and filigree settings embedded with precious and semi-precious gemstones. The designs of the pieces - jhumki earrings, filigree hoops, gold bracelet, neckpiece set with earrings, highlight the rich ethnicity of Indian culture fused with contemporary designs.