Ghanasingh Be True, a leading jewellery house with a 100 legacy, launched a new bridal collection namely, ‘Be True Bride’. The collection speaks to the woman with a contemporary and elegant taste in jewellery.

Marketing director, Krishaa Ghanasingh conveys, “This range of designs beautifully depicts the emotions of the bride who might have a bold outlook towards life but is always a shy princess at the altar.”

The ensemble includes Chaandbalis, Rani haar, Kadas, fusion bridal sets etc., carrying intricate designs in uncut diamonds, Burmese rubies, Southsea pearls, Columbian emeralds, textured gold and gemstones. The design evokes the Indian wedding culture and celebration, through vibrant tones.

Speaking on the new bridal collection, Gautam Ghanasingh Says, “Our New Jewellery Salon was planned with the finest detail with an aim of giving a gratifying customer experience. My wife Krishaa and I do not just showcase our collections to our clients but also connect to their moment of happiness.” Speaking of the designs he added that, “Women are extremely emotional about every little detail of their wedding ensemble. Our goal is to satisfy the finest tastes and these elegant pieces reflect sophistication to timeless style. The intricate designs beautifully connect to the traditional roots but the modern twist gives every piece a distinct and desired unique look.”