Fortunoff will be relocating to West 57th Street near Bergdorf Goodman by early November, from its current Fifth Avenue location. The new store would house fine jewellery, watches, a Baby Fortunoff boutique and a wedding boutique.

Another add on feature at the new store would be interactive kiosks for customers who are keen to browse through home furnishings and table-top collections, along with signing in for wedding and gift registries. The store at the new location would be operational from early November 2007, while the 5th Avenue store would continue through the holiday season.