Swiss luxury jeweller, de GRISOGONO announced the company’s latest boutique opening on November 6, 2017 in New York City, located at 700 Madison Avenue.
With the growth of clientele and their desire for an extensive selection of jewellery, expansion into a larger location within New York was a natural decision for the CEO and President of de GRISOGONO USA, David and Lisa Klein.
“We’re thrilled to open the doors to the new de GRISOGONO boutique in New York on Madison Avenue. By expanding our footprint in United States, we’ve created a destination for our highly discerning clients to experience the world de GRISOGONO,”said Lisa Klein, president of de GRISOGONO USA.
David Klein, CEO of de GRISOGONO USA, echoed that sentiment, saying, “Our new boutique will provide the perfect home for de GRISOGONO’s unparalleled selection of remarkable stones and the most exquisite craftsmanship in the world.”
As with de GRISOGONO’s London boutique, the jewellery house has partnered with the London-based design firm, David Collins Studio, to create an interior with sumptuous design components and a distinct elegance, while evoking a sense of simplicity amongst bold elements.
Through a Carrara marble entrance, the two story, 1,614-square-foot space opens up to the main floor. Traditional paneling, dark walnut displays with brass detailing, and Sophie Mallenbranche mesh metal screens surround a large sculptural brass chandelier by Hudson Furniture.
On the upper level, a private salon is wrapped in plum colored silk, set against a custom Turkish lilac marble fireplace, white paneled walls, plush covered sofas and decorative light fixtures creating an intimate and exclusive shopping experience.
Simon Rawlings, the Creative Director of David Collins Studio, set out to bring de GRISOGONO’s distinct aesthetic to life in a modern way, while juxtaposing a simple framework with bold design details.
“It was wonderful to collaborate once again with de GRISOGONO. The store compliments the other flagship stores that we have created around the world, and presents an evolution of the design concept specific for New York,”said Rawlings.
The new boutique will feature several fine and high jewellery collections, as well as luxury timepieces.