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Zoya, the jewellery brand ties-up with artist Anjanna Kuthiala
The event symbolises the proximity of art and jewllery
By: Diamond World News Service
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Jul 16 2009 3:59PM
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Reference: 3996  

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Zoya, a brand and jewellery retail chain from the house of Tanishq, recently launched a unique pad, bringing art closer to a jewellery connoisseur. The brand has tied-up with renowned artist Anjanna Kuthiala, with which a few of Zoya’s privileged customers would get the opportunity to have their portrait painted by the renowned artist. All the portraits would showcase the jewels from Zoya.

Commenting on the association with Anjanna Kuthiala, Sandeep Kulhalli, Vice President Tanishq said, “The Indian luxury market is very sophisticated and the exposure to global trends and our understanding has enthused us to create innovative strategies that appeal to our select clientele. Zoya’s association with Anjanna Kuthiala would enable our premium customers to immortalize their image through tastefully rendered art which will be cherished by their families.” Anjanna Kuthiala, said “Indian women have a unique appreciation for beautiful objects of art that it’s a pleasure to create my paintings which are so well appreciated by them.”

The association between the two was launched on 15th July, over a cheese and wine evening, wherein Anjanna painted a portrait of India’s legendary movie actress Nargis Dutt. The event hosted guests of Honor: Honorable MLA Ms. Priya Dutt, Mrs. Namrata Dutt Kumar and Mr. Kumar Gaurav, at the Zoya store in Mumbai. While unveiling the portrait along with Pooja Chopra (Femina Miss India-world 2009), Namrata Dutt Kumar mentioned “It’s lovely to have my dear mother associated with Zoya through Anjanna Kuthiala’s painting of her. Anjanna has been a close family friend and paints the most beautiful faces and Tanishq is a very reputed brand that is timeless. My mother has lived on for ever too, through her movies and through all the good work she did in her life time and now through her name (The Nargis Dutt Memorial Charitable Trust) we do a lot of good work for Cancer treatment and awareness, funding education and so forth. Anjanna’s beautiful painting of my mother for Zoya from the house of Tanishq is a fabulous combination.”

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