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Tanishq forays into US retail
Will launch first store in Chicago
By: Diamond World News Service
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Jul 17 2008 4:43PM
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Reference: 2834  

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Tanishq is planning its entry into the US retail market, although on a slow and steady basis. The Indian jewellery manufacturer plans to launch its pilot retail jewellery store in Chicago, US, in July. The store is proposed as a 2000 sq.ft. facility, where the jeweller would retail 18 karat gold and diamond studded jewellery.

The designs at the store have been inspired and themed basis the lifestyle of modern American women, with concepts like Rain, Yoga, while native American influences – like a local tree in New York have also inspired the jewellery collections. Price points for the jewellery have been determined between $400-$12,000.

Tanishq would inch its way to open a second store in the next three to four months, in New Jersey. The collection retailed at the Tanishq US stores will be available only at select stores in India across Mumbai and Delhi.

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