Tanishq forays into Middle Eastern market; opens store in Dubai

Titan Company launched its first International Tanishq store in Dubai in line with the company’s plans to expand its flagship brand in regions outside India. The store was inaugurated by H.E. Dr Ahmed Albanna, UAE Ambassador to India and Dr. Aman Puri, Counsel General of India to Dubai and Northern Emirates. The chief guests were hosted by Sunil Sinha, Residential Director – MENA region, Tata Sons and Aditya Singh, Head – Jewellery International Business at Titan Company Limited.

The opening of the 2,000-square-foot store, located in Meena Bazaar, comes at an interesting time for the brand, for its ability to remain agile and active despite the lockdown. The Dubai store will maintain Tanishq’s ‘gold safety standards’ and tech initiatives such as virtual shopping and live assisted chat. The brand has launched an exclusive website for Dubai showcasing its collections at www.Tanishq.ae.

Speaking on the occasion, CK Venkataraman, Managing Director, Titan Company Ltd., said, “It’s a milestone for the company as we are excited to bring the iconic Tanishq brand to Dubai, our first exclusive boutique outside India. With the commencement of our operations in Dubai, we see the brand being accessible to international customers and NRI communities.”