Innovative promotions by Jewellery companies to woo buyers this season

Diwali is approaching! Our renowned jewellers like Nirav Modi, Swarovski, etc, have taken to innovative ways of promoting their already reputed brands. In fact, they took it to next level with Nirav Modi promoting Bridal Rings and Swarovski putting crystal chandelier in Palladium Mall in Mumbai to attract buyers. 

Of course, these are not the only people to take to innovative methods of projecting their ornaments at prime places in the city. Others like Tanishq, PNG, Gitanjali, Orra, etc, are also said to be coming with innovative ideas. 

As its Diwali season, everybody wants discounts and gifts. And, to attract customers several companies are in the process of finalizing their tempting offers to customers. 

Some of the offers are very attractive and can go a long way in inducing prospective buyers towards these big brands. For instance, Tanishq plans to offer a free gold coin on every purchase of ten gram of gold or diamond jewellery during this Diwali season. 

Moreover, it roped in dimpled beauty Deepika Padukone to launch its Divyam collection on the auspicious occasion of Diwali. Deepika Padukone is a household name and her association with the brand is certainly going to give it a big boost. 

Then, PNG went a step further and used an innovative way of publcising its jewellery with Bollywood’s heartthrob upcoming magnum opus Prem Ratan Dhan Payo. As can be seen in the attached image, PNG jewellers has used the popularity of Salman Khan and gorgeous Sonam Kapoor to its advantage in promoting its gold, diamond and silver jewelleries. 

It is no secret that Salman Khan and Sonam Kapoor are big names in India and their upcoming movie is going to be released this Diwali. PNG jewellers has used this opportunity innovatively to promote its brand, which is certainly going to have more recall value now than it would have otherwise. 

Similarly, Orra, another big name in the jewellery industry has come up with a number of innovative schemes this Diwali to boost its sale. 

Some of the schemes include up to 50 per cent off on the making charges of 22- K gold jewellery. This is not the end of the story but continues with a flat 50 per cent off on the making charges of gold coins and bars. 

To give competition to Tanishq, Orra, too, has offered to give free 24-K gold/silver coins on the purchase of ORRA diamond, platinum and spiritual jewellery.