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48 lots sold over $1m and global jewelry sales achieved an overall sell-through of 84% - Christies
New strides were made for Jewels Online sales with online sales expanded to every major sale site
Throughout 2020, 48 lots sold over $1m and global jewelry sales achieved an overall sell-through of 84%. There was global participation with bidders hailing from 74 countries and a meaningful reach to new audiences with 32% new buyers.Online sales were at an all-time high with 143% increase in the amount of online sales; 38% increase in lots sold online; and a 241% increase in the value of online jewels sales YoY. In June 2020, Christie’s established the record for a jewel sold in an online auction with a 28.86 Carat, D Color Diamond, achieving $2,115,000.
Jewels Online salesfirst-ever online Magnificent Jewels Online sale from Geneva
The top lot for Christie’s Jewels for the year was a fancy intense blue, marquise-cut, internally flawless, diamond ring of 12.11 carats, which sold in Hong Kong in July for $15,870,815. In the November Geneva Magnificent Jewels sale, a new auction record price per carat was established for a fancy purplish-red diamond, set into a ring by Graff. The 1.05 carat stone sold for CHF2,760,000, translating into price per carat at $2,640,000. |
Overall, the department hosted 17 online sales including the curated Jewels Online sales, Summer Sparkle, the inaugural diamond online sale, and Iconic Designs; alongside charitable online auctions including Together for Children | #Sparkle Together; and Diamonds that Care: A Charity Auction. Christie’s Jewels also supported collections with charitable initiatives including Jewels offered in loving memory of Lana Chenko-Haddad to benefit the Shriners Hospitals for Children, the ASPCA, and Breast Cancer Research; Property from the Collection of Athena Blackburn Sold to Benefit Charitable Causes; and The Elizabeth Taylor AIDS Foundation, which achieved a combined total of over $2million for charitable online sales and collections. |
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