JCK Las Vegas 2025 convened at the Venetian Expo from June 6 to 9, drawing approximately 18,000 global attendees and over 1,900 exhibitors from more than 100 countries. This year's event highlighted an industry in transition, reflecting significant consumer preference shifts, ongoing economic pressures, and accelerated technological integration. While maintaining its role as a primary barometer for global jewellery trends, the event notably underscored emerging challenges, including clearer market distinctions between natural and lab-grown diamonds, sustainability imperatives, and evolving aesthetics driven by demographic and cultural influences.
Innovations and Market Adaptations
Market adaptation emerged as a central theme, driven by fluctuating gold prices prompting designers to pivot toward lightweight, affordable jewellery. Designers responded creatively, blending economic necessity with aesthetic appeal. Binoy Shah of Mumbai-based Asian Star, underscored their proactive strategy, "We are always striving to stay ahead of market demands, sometimes even six to twelve months early. Our goal is to produce forward-thinking products that cater to a broad demographic, from baby boomers to Gen X."
Their showcase at the Plumb Club exemplified this approach, with Shah explaining, "This year, at the Plumb Club, we're showcasing innovative product styling with invisible bezels and minor halos that accentuate the diamond itself. The designs are intensive, prong-less, and exude a modern aesthetic."
Reflecting on competitive pressures, he added, "There's been a drastic shift—it's survival of the fittest. Innovation is key, especially with the fierce competition between natural and lab-grown diamonds. Building strong relationships with buyers and staying on top of trends is what challenges us daily."
Consumer tastes, notably within the American market, revealed intensified preferences for elongated diamond shapes, particularly ovals, elongated cushions, and radiants in the 5-carat-plus category. Nilesh Chhabria of Finestar Jewellery & Diamonds, Mumbai, elaborated, "We understand market trends and consumption patterns, especially in the U.S. This year, we're focusing on ovals, elongated cushions, and radiants, particularly in the 5-carat-plus range."
He also addressed market uncertainties, "There's some confusion due to the tariff situation. Until there's clarity on potential tariffs, especially the proposed 10% on natural diamonds, customers are cautious, preferring to purchase existing inventory from our New York office."
Highlighting cyclical design revivals, Chhabria noted, "Ovals are trending again, along with radiants and elongated cushions. Interestingly, old mine cuts are making a comeback, influenced by celebrities choosing them for engagement rings. We've developed a line that modernises this vintage cut, combining traditional aesthetics with contemporary brilliance."
Shifting Consumer Preferences
The industry navigated evolving buyer demands toward fancy shapes and unique side stones. Priyal Shankar of Shivam Jewels, Mumbai, remarked, "JCK is the bellwether for the global jewellery industry. This year, we're seeing a surge in demand for elongated shapes like cushions, ovals, and radiants. These longer ratios are gaining premiums, and despite ample supply, the demand outpaces availability."
She added further nuance, "Beyond elongated shapes, there's a shift from rounds to fancies. Square shapes, ovals, marquises, and square emeralds are gaining traction. Additionally, side stones like half-moons and Cadillacs are becoming popular choices for ring designs."
Colour diamonds captivated niche markets strongly. Rahul Jauhari of Kunming Diamonds, Hong Kong, shared, "We're displaying a full colour palette—pinks, greens, yellows, even a vivid orange and a rare red diamond. The world of colours is fascinating and keeps our passion alive." He continued, "Colour diamond demand is sporadic; preferences vary widely. Some seek pinks, others yellows or oranges. Our goal is to cater to these diverse needs."
On broader influences, Jauhari noted, "This year, Pantone's colour choices influenced demand for champagnes and browns. Yellows remain consistently popular, and pinks and blues are always in demand. We'll see how the second half of the year unfolds."
Indian Artisans and Global Participation
JCK's India Pavilion, organised by the Gem & Jewellery Export Promotion Council (GJEPC), reinforced India's international prominence. With 52 exhibitors across 6,320 square feet, the pavilion featured diverse offerings from loose diamonds and coloured gemstones to elaborate bridal collections, showcasing India's pivotal role in contemporary jewellery.
Ankit Shah, Director at Ankit Gems, Mumbai, described their exhibit, "We are showcasing diamonds ranging from 1 to 10 carats, focusing on rounds and fancy shapes. Our selection of yellows—from fancy to vivid—is also receiving positive responses, especially a 27-carat cushion cut."
He added, "The 2 to 5-carat segment in rounds and fancy shapes is particularly strong. Ovals, emeralds, long radiants, and long cushions are performing well. There's a clearer distinction between natural and lab-grown diamonds now. Customers are choosing one over the other, leading to two distinct markets, which is beneficial for the industry's growth."
Optimism surrounding natural diamonds appeared strong despite market challenges. Devansh Shah of Venus Jewel, Mumbai, commented, "There's a lot more positivity this year regarding consumer demand. Everyone strongly feels that natural diamonds have a robust future, and that confidence is evident in our interactions."
He also observed, "Larger diamonds are doing very well, though there's scarcity in specific shapes and sizes. Overall, all categories are showing strength. Fancy shapes are taking over. In the past two years, I haven't seen a celebrity engagement ring that's round. This trend is something everyone is catching on to."
Technological Integration and Sustainability
Technological advancements shaped the event significantly, with AI-driven design tools like BLNG’s AI Creative Suite enabling personalised jewellery designs, reflecting growing demand for customisation. Additionally, advanced inventory management systems and jewellery repair technologies enhanced retail operations and customer service.
Sustainability featured prominently, with the debut of the Sustainability Stage at JCK Talks, focusing on ethical sourcing and eco-friendly practices. Discussions highlighted innovative approaches, reinforcing the industry's commitment to environmental responsibility.
Networking and Community Engagement
Beyond exhibits, networking and community-building events added critical industry value. Highlights included the JCK Rocks concert, featuring performances by Snoop Dogg and Jason Derulo, providing attendees relaxed networking opportunities. Additionally, initiatives like "Time With Puppies" underscored well-being's importance amid the fast-paced trade environment.
Collectively, JCK Las Vegas 2025 offered critical insights into future market trajectories, emphasising innovation, flexibility, and strategic responsiveness as essential for thriving within the evolving global jewellery landscape.
