Under the terms of the accord, signatories have pledged to allocate 1% of their annual rough diamond revenues to the Natural Diamond Council’s (NDC) promotional campaigns. The signatories include Botswana, Angola, Sierra Leone, Namibia, South Africa, the Democratic Republic of Congo, the Antwerp World Diamond Centre, the African Diamond Producers Association, the Dubai Multi Commodities Centre (DMCC), and India’s Gem & Jewellery Export Promotion Council (GJEPC).
The accord follows the recent WFDB Presidents’ Meeting in New York, where there was broad consensus on the need for unified action to protect and promote the natural diamond industry. Many of the Luanda Accord participants had also attended the WFDB gathering, which featured high-level industry and government leaders including Botswana’s President Duma Boko, Botswana’s Minerals and Energy Minister Bogolo Kenewendo, Angola’s Mineral Resources Minister Diamantino Azevedo, De Beers CEO Al Cook, and DMCC Executive Chairman Ahmed Bin Sulayem.
During the New York meeting, the WFDB also launched its own natural diamond awareness campaign, urging members across the supply chain to amplify the message via social media.
WFDB President Yoram Dvash welcomed the alignment between industry players and praised the commitment of WFDB-affiliated organisations such as DMCC and GJEPC. “This is a moment of unity for the natural diamond sector,” he said. “Through collective leadership, we are reinforcing the enduring value of natural diamonds in the global market.”
The Luanda Accord marks a significant step in international collaboration to safeguard and strengthen consumer confidence in natural diamonds amid evolving market dynamics.
