Swarovski has launched an exclusive jewellery collection in collaboration with global music sensation Ariana Grande, drawing inspiration from the timeless allure of ‘Old Hollywood.’
The Ariana Grande x Swarovski collection features 16 meticulously crafted pieces, including a dazzling tiara, heart-shaped pendants, and elegant clip earrings—each adorned with Swarovski’s signature crystals. The collection embodies a fusion of classic glamour and contemporary artistry, reflecting both the brand’s rich heritage and Grande’s distinctive style.
Swarovski’s global creative director, Giovanna Engelbert, shared insights into the design process, emphasizing how music played a pivotal role in shaping the collection’s aesthetic.
“Our creative journey began with music as the foundation, which naturally led us to motifs such as violin keys and heart symbols,” Engelbert explained. “My goal was to blend Swarovski’s legacy of craftsmanship with Ariana’s modern, expressive energy to create a collection that resonates with jewellery lovers and music enthusiasts alike.”
The campaign accompanying the launch showcases Grande in striking black-and-white imagery reminiscent of classic Hollywood icons like Audrey Hepburn, further reinforcing the vintage theme.
Expressing her excitement about the collaboration, Grande stated, “I’m so delighted to continue my creative journey with Swarovski, translating my passion for music and self-expression into this sparkling jewellery collection, co-designed with Giovanna. I hope everyone finds a piece that reflects their unique brilliance.”
The highly anticipated collection is now available worldwide, inviting fans to embrace a touch of elegance with a modern twist.
