Swarovski Reveals Luminous New Eyewear Collection

Swarovski has partnered with eyewear industry leader EssilorLuxottica to unveil a full new collection of premium sunglasses and opticals.
Swarovski Reveals Luminous New Eyewear Collection

Inspired by some of Swarovski’s most iconic jewelry families and designed under the creative direction of Giovanna Engelbert, the new collection has been crafted with the brand’s signature savoir-faire and mastery of light, cut, and color. From statement shapes and brilliantly faceted crystals to sleek metals and signature touches, each piece captures the bold and joyful elegance of Swarovski.

The eyewear range launches with a stunning visual campaign, shot by the critically acclaimed fashion photographer Steven Meisel, which features a striking pair of green sunglasses inspired by the Lucent jewelry family, styled with matching green Millenia jewelry. It’s a vibrant introduction to the collection’s head-turning shapes embellished with bold-colored crystals.

"We are delighted to offer customers around the globe a new, reimagined eyewear assortment that celebrates self-expression and brings pure joy to the art of accessorizing," said Giovanna Engelbert, Swarovski's Global Creative Director. "Applying creative vision and fresh details to EssilorLuxottica's expertise in quality craftsmanship is a dream partnership that allows customers to elevate any wardrobe look with chic eyewear that harmoniously pairs with Swarovski's timeless jewelry pieces. We look forward to introducing the Fall collection and continuing to inspire customers' style preferences for seasons to come."

Lucent Inspired

In this glowing collection, Swarovski’s mastery of color is dramatically brought to life. Each piece is crafted with an innovative hinge design, where multi-faceted, full-cut crystals exclusive to Swarovski bend apart at the temples. Playful and luminous, these styles are enriched with Swarovski’s iconic brand colors and are available in a variety of popular shapes.

Diamond World