Swarovski Created Diamond Collection Unveiled in India

Building on its successful Swarovski Created Diamonds collections in the USA, China, and Japan, the Austrian Maison now extends its fine jewellery offerings to the Indian market
Swarovski Created Diamond Collection Unveiled in India

Swarovski's fine jewellery collections, featuring exquisitely cut laboratory-grown diamonds indistinguishable from mined diamonds, highlight the brand’s expertise in light manipulation and craftsmanship. These diamonds are produced using 100% renewable energy and recycled gold and silver. Each stone, certified by the International Gemological Institute (IGI) based on the 4Cs of diamond quality—cut, color, clarity, and carat weight—is of the highest standard.

Among the collections is Galaxy, the latest range by Global Creative Director Giovanna Engelbert, inspired by the birth of the cosmos. This 19-piece collection includes necklaces, rings, earrings, and bracelets in various diamond cuts, designed to capture and transform light brilliantly.

Giovanna Engelbert remarked: “The fusion of diamonds, Swarovski's heritage, and my creative vision has resulted in a collection that explores new dimensions for Swarovski. The meticulous creation of diamonds that reflect light mesmerizingly is remarkable. What excites me most is making this beauty accessible, allowing customers to enhance their creativity and self-expression.”

Myrtille Clement-Fromentel, Swarovski CBO, added: “As Masters of Light since 1895, we are thrilled to enhance our offering with the Swarovski Created Diamonds collection in India. Each piece showcases our unique craftsmanship, creativity, and artistry, allowing customers to indulge in or gift beautiful fine jewellery. These collections epitomize Giovanna Engelbert’s vision and mark an exciting chapter in our journey to enable customers to express their individuality fully.”

Swarovski Created Diamonds are identical to mined diamonds, with the only difference being their origin. Like mined diamonds, these laboratory-grown diamonds are graded and certified by IGI according to the 4Cs. Each diamond of 0.18 carats or larger features a laser engraving, identifying it as an authentic Swarovski jewel.

With its long heritage of precision cutting, innovation, and artistry since 1895, Swarovski’s entry into the fine jewellery market is a natural progression for the 129-year-old luxury brand. Swarovski Created Diamonds collections will be available in flagship stores and key markets globally.

Starting 15th June 2024, these collections will be available at select Swarovski stores in Delhi, Mumbai, Pune, Bangalore, Amritsar, Cochin, Hyderabad, Chennai, Surat, Ludhiana, Chandigarh, and Kolkata, with prices starting at INR 26,000.

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