De Beers Forevermark, the world’s leading and trusted diamond jewellery brand, launched a dazzling exhibition of over 100 diamond solitaires at the Sunny Diamonds store, Rajaji Road, Ernakulam, Kochi. These exquisite solitaires were unveiled by popular filmstar Shriya Sharan and will be on display till 1st January, 2024.
De Beers Forevermark diamonds are the world’s most meticulously selected diamonds while Sunny Diamonds are known for their high quality and trust. The solidarity amid these two brands have nurtured an ideal partnership to offer elegant diamond solitaires that come with a unique inscription by De Beers Forevermark that ensures they are beautiful, rare and responsibly sourced natural diamonds.
Wearing beautiful De Beers Forevermark jewellery, filmstar Shriya Sharan said: “I feel honoured and delighted to be associated with De Beers Forevermark and Sunny Diamonds to launch this unique Diamond Solitaire Selection Show at Kochi. Diamonds hold a very special place in every woman’s life and it makes me feel very special today to wear a piece of jewellery that conveys a unique identity, which is hand selected and comes with the promise of being beautiful, rare and responsibly sourced. No doubt the women of Kochi will feel proud to wear these natural, genuine and sparkling diamonds this festive season. Trends have changed over the decades, and the interest in solitaires is only growing making it one of the most aspirational purchases to celebrate life’s special moments.”
Commenting on the solitaire show, P. P. Sunny, Founder & CMD, Sunny Diamonds, “Sunny Diamonds is excited to showcase De Beers Forevermark’s exclusive diamond solitaires at our store. Knowing that very few of the world’s diamonds are eligible to become a De Beers Forevermark diamond, gives us the confidence to offer only the best diamond jewellery to our customers. Our partnership with De Beers Forevermark is testimony to the trust and credibility of our brand.”
Speaking on the occasion, Amit Pratihari, Vice President, De Beers Forevermark India, said, “We are happy to showcase our unique collection of diamond solitaires at Sunny Diamonds, one of the brand’s most cherished partners. De Beers Forevermark diamonds are among the world’s most beautiful diamonds and at the Sunny Diamonds solitaire showcase, you will surely find a diamond to mark a special memory. Each of our diamonds goes through a stringent selection and grading process and has met De Beers Forevermark’s ultimate standards of beauty, rarity and naturalness.”
Consumers are now looking to seal real memories with simple, classic designs with genuine, natural diamonds. In every market, consumers’ interest gravitates towards classic pieces, with solitaires at the apex of aspiration. Timeless classics such as diamond solitaire earrings, necklaces and rings have a strong appeal as proven designs. Owning a piece of Mother nature, with a story as old as the earth, is an emotion unparalleled, adding enduring and endearing value to the journey of each De Beers Forevermark diamond.