Launched last week, the campaign showcases a diverse lineup of influential figures, including award-winning actress Winona Ryder, legendary supermodel Iman, and renowned models Vittoria Ceretti, Mica Arganaraz, Karen Elson, and He Cong.
BE LOVE explores the many dimensions of love, encouraging personal expression and emotional connection. Ryder, best known for her roles in Heathers (1988), Beetlejuice (1988), and Edward Scissorhands (1990), shared her perspective on love as a powerful act of compassion.
“To truly love is to listen, to understand, and to embrace different perspectives. That, to me, is what love represents,” Ryder reflected.
The campaign introduces a range of new jewellery pieces, including the BE LOVE heart charm, crafted in sterling silver and customisable with engravings of initials, dates, symbols, or drawings.
Another standout is the ESSENCE organically shaped heart ring, a contemporary yet minimalist piece available in sterling silver with 14-carat gold plating. Additionally, the UNICEF heart charm, featuring a signature blue stone, supports a meaningful cause.
Pandora executive Travis Liddle recently highlighted the brand’s evolving strategies in local markets, while CEO Alexander Lacik reaffirmed the company’s ability to innovate and thrive amidst changing global jewellery trends.
